Historic Poster Flyers from a Storied and Celebrated Era 1960 to 1969
From 1960 to 1969, dance flyers played a vital role in promoting the vibrant East Los Angeles music scene. Produced and distributed by teen clubs, car clubs, band members, and dance promoters, these flyers helped announce local dances and live performances to enthusiastic audiences.
Most dance flyers measured approximately 5 by 7 inches and were printed on plain or colored bond paper. In the mid-1960s, printing technology was limited. Methods included mimeograph machines, carbon paper, or off-set printing, often requiring professional printing shops. Producing, cutting, and distributing these flyers was a significant operation that required time, effort, and coordination.
Although this collection represents only a small portion of the flyers from that era, it captures the energy and excitement of the Eastside Sound Golden Era. Teens and bands alike found several accommodating venues for their dances and performances, helping to shape a thriving music culture in East Los Angeles.
| All Nations Hall |
| Belvedere Park Gym |
| Catholic Youth Organization Hall |
| Croatian Hall |
| Dom Polski Hall |
| East Los Angeles College Auditorium |
| Echo Park Gym |
| El Monte Community Center |
| El Sereno Teen Post |
| Hawaiian Gardens Teen Post |
| Huntington Park Ballroom |
| Lincoln Heights Teen Club |
| Lincoln Park Gym |
| Montebello Armory |
| Our Lady of Lourdes Hall |
| Rosewood Park Gym |
| Saint Alphonsus Auditorium |
| Saint Nicholas Hall |
| Saint Vibiana’s Hall |
| South Gate Palace |
| The Alexandria Hotel |
| The Big Union Hall in Vernon |
| The Carpenter’s Union Hall |
| The El Monte Legion Stadium |
| The Elk’s 99 Club |
| The GiGi Room |
| The Hollywood Palladium |
| The Kennedy Hall |
| The Little Union Hall in East L.A. |
| The Montebello Ballroom |
| The Montebello Palace |
| The New Teenage Night Club |
| The Old Dixie Ballroom |
| The Paramount Ballroom |
| The Pasta House |
| The Rainbow Gardens |
| The Roger Young Ballroom |
| The Serbian Hall |
| The Shrine Auditorium |
| The Son of Herman Hall |
During the 1960s, the Southland’s music scene flourished as local bands introduced exciting new styles and sounds. This growing musical movement created a strong demand for safe venues where teenagers could listen, dance, and celebrate the latest hits.
Because both the audience and many band members were under 21 years of age, traditional bars and nightclubs were often restricted. As a result, teen clubs, community centers, and school auditoriums became essential spaces for young music enthusiasts to experience and participate in the vibrant East Los Angeles music scene.
To navigate the Flip Books below, you can click on the arrows on either the left or right side of the pages. You can also hit the “plus” or “minus” signs on the control box at the bottom of each page. You can also click on the 4 expanding arrows to put the Flip Book in Full Screen mode. To exit Full Screen mode, hit the “esc” key on your keyboard.
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Dance Flyers from 1960 ~ 1965
Dance Flyers from 1966 ~ 1969
Roosevelt High School ~ 1966
The images on the right were taken from a concert program, dated October 2, 1966. It was a Rock n’ Roll show at Roosevelt High School in Boyle Heights, CA. The show was sponsored by the high school and produced by The VIP’s Club from El Sereno. This is a contributed gift from Mike Molina, for all interested to enjoy.
“In Memory of JOHN MOLINA”.
